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Business game · Now on Google Play

From idea to empire.

You start with an idea and a little seed money. You build products, set prices and make the calls, and users turn into revenue, profit and a place in the ranking. A business game with real numbers instead of endless tapping.

Out now for Android.

Get it on Google Play

  • Free to play
  • Plays offline
  • No account, no subscription
  • Ad videos only if you choose
The company overview of Northlight Labs at rank 2 with its company value, under the headline From idea to empire

Your company, your decisions.

From sole founder to limited company: you hire a team, take out loans and bring investors on board. Profit, cash and company value always add up along the way.

Build products

Develop 22 products in 9 industries, from apps to satellites. You set the price per product and the budget per marketing channel, then watch what comes of it.

Make the calls

Big clients, crises and chances arrive without warning. Every option shows its consequences, and doing nothing has some too.

Outgrow your rivals

50 companies grow alongside you. You pass them place by place, buy shares in them and take them over when it pays off.

Against others, and still fair.

Play against others

  • Weekly and monthly leaderboard without an account: just a name and game days
  • Duel your friends: whoever enters your duel code starts from the same conditions
  • 32 achievements in Google Play Games

Fair and offline

  • Plays without internet, and your company keeps running while you are away
  • No subscription and no forced ads: ad videos only when you want a bonus
  • One-time purchases for extras such as new industries, styles or sandbox mode
  • No account needed, many styles in light and dark, seven languages

Get it on Google Play

Frequently asked questions.

Where can I get Bootstrapped?

Bootstrapped is on Google Play for Android.

What do I do in Bootstrapped?

You start with an idea and a little seed money. You build products, set prices, split your marketing budget, hire a team, take out loans and answer crises and offers. 50 rival companies grow alongside you, and you overtake them in the ranking one by one.

Does Bootstrapped work offline?

Yes. The game runs without an internet connection, and your company keeps running while you are away. Only the extras need a connection, such as the leaderboard, ad videos, purchases and the backup with Google Play Games.

How do the ads work?

You only see an ad when you start a video yourself, for example for a bonus. The game also offers such videos from time to time, and you can say no or turn these offers off. Personalised ads only happen with your consent.

What can I buy?

There is no subscription. One-time purchases add extras such as new industries, styles or a sandbox mode. You see the price on Google Play before you buy.

Do I need an account?

No. Your save game stays on your device. If you use the leaderboard, the server stores the name you chose and your best time. Gameplay statistics are only sent if you say yes in the app. The privacy policy has the details.

Which languages does Bootstrapped support?

English, German, Japanese, French, Spanish, Korean and Italian.